The Wallet
Prior to becoming CTRL, we were approached by XDEFI to support a smooth brand transition and strengthen their day-to-day social media presence.
XDEFI was a Web3 product that had the purpose on simplifying access to decentralized finance, with a strong emphasis on the usability and daily engagement with its users.
Over several months, we developed a collection of assorted assets with aim to support communications of a multitude of product releases.
Our approach to the project was to bring consistency to an increasingly fragmented and overstimulated visual landscape.
We introduced glass-inspired materials and used a harmonious blue color palette, establishing a cleaner, modern and more unified branding.
All of elements and distinct expression of the logo became then base of a more recognizable and coherent brand presence, providing structure and consistency across XDEFI’s communication channels, during the brief period of transition between platforms.
Client
Direction
Depth of Field
Design
Afonso Amaro, Pedro Custódio, André Godinho
Animation
Afonso Amaro, Pedro Custódio, André Godinho
Post Production
Afonso Amaro, Pedro Custódio, André Godinho