Systems for the Future
DOF Studio was appointed to concept 3D branding assets for Odyssey: a financial protocol operating in the digital asset space, focused on building infrastructure for a new generation of on-chain products.
The brand is positioned around long-term vision, adaptability, and future-facing systems including, among others, blockchain and DeFi networks.
Partnering with Odyssey, we seeked to explore visual identity for their emerging brand, focusing on building a full system capable of scalability while expressing ambition, versatility, and a forward-driven prespective.
Working at hand with the Odyssey team, we explored four contrasting creative directions, each one offering an distinct interpretation of the brand’s ethos and positioning.
The range moved from bold and expressive to minimal and refined, allowing the 3D visual language to be tested across multiple tones, voices and levels of abstraction.
The explorations of different materials, light, hues and geometry, allowed the client to see and interact from early days, being able to test roll outs to other outputs and more.
Our collaborative Research & Development process allowed for the client to engage directly with the visual foundations of their brand.
The visual studies led to a clearer, more focused identity framework, establishing a solid base for future brand development and establishing concepts that continue to drive Odyssey’s brand expression across multiple applications.
Client
Odyssey
Direction
Depth of Field
Design
Afonso Amaro, Pedro Custódio