Modern Protocols
Hemi is a protocol-led infrastructure layer built to support the next-generation of decentralized applications. The brand wanted to emphasize their precision, innovation, and accessibility within a highly technical-driven space.
Collaborating with Hemi's Marketing team, we were trusted to develop the 3D Art Direction for their brand communications. The goal? Transform the intricate modular protocol into an unified, sleek and contemporary visual support system.
The visuals were built around warm tonal ranges, luminous and transparent materials, and softly, tactile organic forms. The elements were chosen to soften the highly technical nature of the product itself, evoking the approachability of the platform, while maintaining its technical precision.
Light is treated as a deliberate design tool and used to reveal structure, guide attention, and create depth across all compositions.
Through the exploration of multiple visual approaches with varying materials, lighting conditions, compositions and spatial arrangements, both us and the client identified a well balanced direction, that conveys innovation while reinforcing clarity, confidence and the forward-looking values of the brand.
On the early stages of the development, we were tasked to conceive the brand as an engine, as if Hemi was the power house behind converting ETH to BTC and vice-versa.
Here are some explorations:
Client
Direction
Depth of Field
Design
Afonso Amaro, Pedro Custódio, André Godinho
Animation
Afonso Amaro, Pedro Custódio, André Godinho
Post Production
Afonso Amaro, Pedro Custódio