Smart Lockers Director's Cut

Project Context

Bloq.it is one of Europe’s fastest growing smart locker companies, building modular physical infrastructure that connects digital services with real-world logistics.

We were approached to create a brand-driven film that showcases their smart locker system within a captivating brand context, and we immediately knew this challenge had the potential to become one of our best work so far.

From Blueprint to the Physical Form

Working closely with Bloq.it’s marketing team allowed us to deeply understand the product and push the boundaries on its intricacy, into a straightforward narrative.

Following the progress, from concept to distribution, early concepts extrude into the physical product, showcasing design, production, and the deployment of Bloq.it’s systems.

Our client's signature orange was used selectively, as a highlight and as a light source, as we selected a visual direction that combined high-end 3D imagery and simulations, with dark, high contrast aesthetics.