Hemi — Brand communication
Working closely with the team at Hemi, we were tasked with creating the visual art direction for their brand communication—translating a highly technical, modular protocol into a clear, modern visual identity.
Our challenge was to develop an art direction that captured the sophistication of the technology while remaining accessible and forward-looking.
We explored multiple creative pathways, testing different visual languages, material finishes, and compositional styles to find the right balance between innovation, clarity, and trust.
Client
Hemi
CGI
Depth of Field